NETFLIX CUTS 2026 AD REVENUE FORECAST SHARPLY

Netflix now expects 2026 advertising revenue of about $2.7 billion, down from the roughly $3 billion it projected last quarter, as its ad tier builds slower than planned. The company guided fourth-quarter operating margin for $NFLX to 26.0%, down sharply from the 34.6% it just posted in the third quarter, partly on costs tied to announced headcount reductions. Full-year revenue guidance held steady at $51.1 billion.